Enjoying our first day above 55 F in quite a while here in mountains of Southwest Virginia. We’ve had far-below-average temperature and three significant snow events over the past four weeks.
For much of the Mid-Atlantic, Northeast, and Midwest, spring has been very slow to arrive. The jet stream has been riding mighty low, and is taking another dive next week. For gardeners, this is frustrating (see above), though here in USDA Hardiness Zone 6b, we’re still well within the “last freeze” window.
For ornamental plant nurseries, greenhouses, and retailers/garden centers in these regions, this is darn close to devastating (the South has fared much better). For growers and retailers, spring is the busiest time of the year – many see 70-80% of their annual sales between March and early June. Of that amount, at least 50% of retail garden center sales will happen over the weekends. IF it is nice. Folks stay away in droves when the weather stinks. And this has repercussions down the supply chain.
Chris Beytes, the editor of GrowerTalks and GreenProfit (two highly subscribed-to publications within the greenhouse and garden center sector), has been keeping track of spring sales for years.
Growers and garden centers self-report a weekend rating on a scale of 1 (dreadful) to 10 (can’t keep product on the shelf, happily exhausted, planning vacation in Tahiti). Not all states end up represented – either they’re too busy selling (Florida!) or too depressed to report (possibly Ohio!).
Here’s last week’s map (click for a link to Chris’s newsletter column)
Closer to home: I took my Ornamental Plant Production and Marketing students on a field trip last Friday. We toodled up I-81 to visit a container nursery (woody plants) and a wholesale greenhouse focused on quality bedding plants and baskets for the independent garden center (IGC) market.
The greenhouse was absolutely packed to the gills with market-ready annuals, herbs, veggie transplants, and hanging baskets.
A Friday afternoon in April, and the only folks in a wholesale greenhouse…were the owners. THIS IS NOT NORMAL. There should be workers, carts, trucks, beeping, yelling, transplanters cranking, etc.
Weather over the previous weekend and early week had been spectacularly crappy. Because the garden centers across the region had not moved enough product to restock, there was no shipping. Because there was no shipping, there was no space freed up to put anything else. Because there was no space, no transplanting could occur, and seedlings/liners were still in their trays. Calls were probably being placed to the propagation greenhouses that grow the plugs/liners, asking them to hold off on shipping until the finishing grower could clear out the backlog of plug trays. Plus perfect plants stay perfect only so long. Pesky things tend to grow/flop/get pests and pathogens.
I love for students to see the real-world hustle/bustle/insanity of spring that growers face each year. The act of growing plants is what sparks the interests of the students – but understanding the supply chain and market behavior is just as important. We did get great tour – along with a lot of fodder for class discussions.
Hopefully things will warm up; garden centers across the regions will be jam-packed, and all will be well. If this paralysis continues much longer, the window of opportunity will start closing. It gets warm/hot, schools let out, folks go on vacation…and lose that got-to-garden feeling.
You can help repair this logjam (yes you can!). Regardless of the weather this weekend (because you’re a tough cookie/Garden Professors reader), get thee to your favorite garden center or retail greenhouse this weekend. And buy! Buy! Buyyyyy!