A few years ago someone emailed me information on another garden miracle – this time a product called Mighty Wash. I found my notes on this product as I wondered what I should post about today. The sales information at the time advertised Mighty Wash as “frequency water” (which we’ll get to in a minute). Here’s part of the original advertisement:
“Mighty Wash is a new revolutionary way to solve your spider mite problem in all stages of development from eggs to adults…Mighty Wash is a ready to use “Frequency Imprinted” foliar spray. It is imprinted with special frequencies which target fleshy bodied insects. The use of frequency is nothing new to our world, and as you probably know all things have a frequency. What makes our products special is the fact that our proprietary frequencies are holding and stable for at least 2 years and running.
“One attribute of our Mighty wash is that it paralyzes the insect on contact not allowing it to flood out eggs and begin the resistance process! Essentially there is no resilience that can be gained from or product unlike so many others, and without the use of any chemicals. Mighty Wash does have very low levels of our naturally derived botanical oils, along with frequency make it the cleanest solution to your spider mite problem.”
When I looked for the manufacturer’s current information (an LLC called NPK), I couldn’t find reference to “frequency water” and its miraculous properties. After a bit of internet digging, I discovered that Mighty Wash was the subject of a bitter trademark dispute. For me, the best thing about this dispute is the deposition, which states exactly what the original makers of Mighty Wash claim their products do:
“Yeti invented and manufactures three plant washes using a confidential and proprietary formula and process that includes electronic frequency imprinting.”
They accused the defendant of making knock off products “not manufactured using Yeti’s proprietary formula and process” resulting in products “substantially less effective than Yeti’s Products.”
Leaving the legal battle for a minute, let’s see try to figure out how this product is manufactured. “Frequency Water” is water that’s been exposed to vibrational energy or to minute quantities of dissolved substances. That’s the “electronic frequency imprinting” which is referred to in the legal complaint; it’s also called “water memory” and is the foundation for explaining how homeopathic dilutions work.
It will come as no surprise to readers of this blog that there’s no reliable, published science behind any of this. What is surprising is the amount of money these companies make on selling water in a spray bottle. Mighty Wash and related washes (PM Wash, Power Wash, and Ultimate Wash [which is “Mighty Wash without food coloring”]) must generate healthy sales for two companies to squabble over the trademark of a product that is basically…water.
And the Irony Prize goes to the charges of fraud and false advertising leveled at NPK by Yeti Enterprises.