We make fun and call it “National Forced Affection Day” (NFAD) around
our house. But it’s big business.
Retail Federation did a survey of 8900+ consumers in their
2011 Valentine’s Day Consumer Intentions and Actions Survey They found that the
average person will shell out $116.21 on traditional Valentine’s Day
merchandise this year, up 11 percent over last year’s $103.00. Men spend twice
as much as women. Total holiday spending is expected to reach $15.7 billion.
The main categories of consumer spending include $3.5 billion on jewelry, $1.6
billion on clothing (didn’t say what kind, heh!), $1.5 billion on candy and
$1.1 billion on greeting cards. $3.4 billion will be spent on dining out.
With $1.7 billion worth of flowers sold, it is, by far, the most
important (and stressful) holiday for the floral industry, including growers, wholesalers, and
If you do choose to participate in NFAD, please spend your dollars in the
floriculture sector, but take a look at some of the alternatives to red roses.
Plant-based alternatives, that is. You can choose to follow the herd
and cough up $39.95 for a dozen scentless, soon-to-be lifeless red roses. Nothing
is more depressing than a vase full of roses with bent neck – that signature
wilt that indicates water is not making it all the way to the flower – usually due
to a bacterial clog in the pipes
Alternative: for $19.95, thrill him/ her with a
lovely Phalaenopsis (moth orchid) to grace a desk or windowsill. Now, I’ve
killed my share of orchids, but this symbol of your affection will last a LOT
longer than roses with just a bit of care (indirect light and do not
Or perhaps a florist Cyclamen – comes in all the requisite
VD colors of pink, white, and red. Really tough little plants – if you forget
to water them for several weeks, they’ll often just go dormant. Let them rest
for a while longer, pull off the dead leaves, and commence reviving them with frequent
waterings and a little bit of fertilizer – they will bloom again.
suggestions for those so inclined. Alas,
I know what I’ll be getting…squat, with a big red bow.