Most of us were taught from an early age to trust doctors (I mean the medical kind). They’re supposed to be smart, committed, and loving, and most of the doctors I’ve had over my life have fit that mold. And Earth, what an awesome name! It makes me think of dark, warm, rich soil in the spring. Damn it makes me feel good! So it’s no wonder that some clever marketer thought up the name Dr. Earth and slapped it on a bunch of organic products, because hey, if you can’t trust Dr. Earth who can you trust? When I see a Dr. Earth package I want to buy it! I mean look at it:
How can you not trust this guy? But as most wise shoppers have learned over the years, whenever you purchase a product you should look at the ingredients to see what you’re buying. This product includes Probiotics — microbes which are probably dead when you buy the fertilizer — or which may not even be compatible with your soil. It is a “balanced” fertilizer meaning it has equal parts nitrogen, phosphorus and potassium — which means too much phosphorus and potassium. And finally, while it does have a number of good renewable ingredients, it also contains bat guano and rock phosphate, two ingredients which are non-renewable and which damage the earth when they are mined.
You can’t judge a book by it’s cover, or, apparently, a fertilizer, by the cute farmer-looking guy on the front of the package.